Google Merchant Center
Google Merchant Center enables consumers to quickly find the products they are searching for online through Shopping Results. By frequently bypassing regular search results for transactional search phrases, Google has made Shopping Results an invaluable component within a successful ecommerce strategy.
Visibility IQ helps businesses maximise their visibility in Shopping Results by optimising the product feeds for Google Merchant Center. The result is products are highly visible within Shopping Results. We do this through an extremely detailed regulation checking process, competitor analysis and error reporting which results in quality-optimised data feeds.
This means that our client’s products appear for more relevant search phrases, increasing the exposure of their products to shoppers precisely when they are searching on Google for branded items to purchase.