Video Visibility Case Study

Client – Carphone Warehouse

Objective

Carphone Warehouse produced a series of short instructional videos designed to offer consumers helpful tips to get the most out of their phones and insights into some of the exciting new features on the latest mobile devices. They therefore wanted both visibility for the videos amongst their target market and brand awareness of their YouTube channel “Eye Openers”

Actions

“Science & Technology” is one of the most popular subject categories on the home page of YouTube and attracts a large and knowledgeable audience. We therefore targeted this category for the Eye Opener videos and search optimised the content accordingly. We then seeded the videos through our proprietary networks and channels at a rate of approximately one per week to develop brand awareness

Outcome

Since mid-2010 we have seeded over 25 Eye Opener videos the majority of which have achieved Most Viewed (Science & Technology) status typically gaining 30,000 or more views within 4 weeks of their campaign launch. To date the videos have been viewed over 1 million times, 25% of viewings are from repeat visitors and the Eye Openers channel has nearly 2,000 subscribers

According to MCHI, Carphone Warehouse’s communications agency, 8% of the viewers have gone to the official website after watching an Eye Openers video which is very strong indeed

Visit the Eye Openers channel here