SEO Case Study

Client from pharmaceutical industry

Objective

Our client is one of the leading online retailers of pharmacy, health and personal care products. The campaign objectives were straightforward – to raise our client's natural search rankings and drive ecommerce revenues for branded over the counter and prescription drugs and personal healthcare products

Actions

We conducted a detailed keyword analysis and ecommerce evaluation to create a customised natural search strategy designed to maximise our client's revenues and return on SEO investment within an agreed timeframe. Once agreed, we implemented an extensive content-driven linking exercise and Merchant Centre optimisation

Outcome

Within three months from project commencement page one rankings were secured for the majority of our client’s leading brands including the “golden three” of Viagra, Cialis and Levitra. resulting in an increase in organic revenues by over 100%

Testimonial

“I have been very impressed with the calibre of EMR including their focus on increasing traffic and ROI. There are so many companies now offering these services that it is difficult to know who to trust. EMR are one of the good guys.”

Managing Director