SEO Case Study

Client from fashion industry

Objective

This client is one of the UK’s best known fashion brands. However, despite being widely regarded as retail trend-setters the business was not ranking in the search engines for the major short-tail keywords that could drive large volumes of qualified traffic to their ecommerce platform

Actions

As a preliminary exercise Visibility IQ undertook an extensive keyword research project. From this an organic search strategy was developed  that identified the optimal keywords to target that included inter alia an extensive list of highly competitive search phrases such as ‘clothing’,  ‘jeans’ and ‘women’s clothing’.

Outcome

In less than six months from start this client was ranking on page 1 for all the initial priority keywords leading to a direct and substantial increase in traffic and revenue.

Additionally, with the launch of fashion video last year, Visibility IQ have been securing high visibility rankings for this client's videos for key terms across the range.