SEO AND SOCIAL MEDIA CASE STUDY

Challenges:
To get JLS ranked on page one on various search engines

To create and maintain social channels through; creative creation and community interaction

Approach:

Website optimisation – Re scripted JLS website to show unique titles, descriptions and keywords to search engines.

Internal and external linking leading to 1717 links to JLS website.

Improved search rankings – long tail keyword identification resulting in 4,573 keywords.

Implemented a user blog section to the site with daily updates of close to 50 pieces of content.

Created profiles and maintained interaction for all social networking sites.

Summary Of Results:
Major keywords ‘JLS’ and ‘JLSOfficial.com’
- we have secured front page visibility for JLS in the UK and USA
- JLS Official is first position for all 3 search engines.

Over a million fans on Facebook and over 200,000 Twitter followers.