Video SEO Case Study

Client – JLT

Objective

JLT is the largest UK insurance broker and like most insurance companies competing for new business from online enquiries the market is highly competitive and the cost of customer acquisition is high. This is especially the case for relatively new organisations such as JLT’s online Insurantz business with limited brand awareness.

The objective therefore was to support the company’s SEO and PPC strategy by quickly generating brand awareness through natural video visibility on search engines.

Actions

Visibility IQ commissioned an Insurantz-sponsored video and search-optimised it for a number of highly qualified search terms

Outcome

The video reached the front page for “small business insurance policy” within 8 weeks from launch and subsequently secured a front page listing for “business insurance policy” and several other valuable and relevant search terms.

To date the video has been viewed 80,000 times and is the top ranked and most viewed business insurance video on YouTube.