Video Visibility Case Study

Client – T Mobile

Objective

Part of T-Mobile’s ambitious ‘Life’s For Sharing’ advertising campaign this video was rushed out within hours of the filming with the single objective of achieving maximum media impact across all channels including video-sharing sites such as YouTube

Actions

We search optimised the video and seeded it through our channels, proprietary networks and affiliated blogging sites

Outcome

The video received 7.2 million views, nearly 9,000 comments and top YouTube honors with 24 hours of launch including:

• Number 1 Most Viewed All Videos (UK)
• Number 1 Most Viewed (Entertainment)
• Number 1 Top Favorited
• Number 1 Trending Views To Date